Suppose you woke up tomorrow, your first cup of coffee
steams on the table beside you, the paper sits in your lap. A perfect morning as you open to the front
page. Now, imagine if the first article you see is a huge announcement from
mega corporation Coca Cola*. They are going to stop using plastic. No more
plastic bottles, no more six pack rings, everything will be biodegradable and
made from renewable materials. You would think that was significant, or you
might need more coffee.
Now, imagine if they claimed, mega corporation Coca Cola**,
they were going to hire an army of janitors to go out and clean up the world.
They were going to send people into forests onto beaches, into cities to pick
up all the trash. You would think it was fantastic. Or you might worry that you
had too much coffee. And it would be fantastic, and there may not be any way to
drink too much coffee, so don’t worry about that.
As fantastic as that would be it ain’t gonna happen, not in
a million years. Despite the ruling of the Supreme Court corporations are not
people. Sure they are huge collections of people, dissimilar people, many of
whom have only one common goal. Making Money. Lots of money. And mostly they
are not too concerned with the consequences of their actions, unless it affects
profits. And committing to renewable resources and hiring people to clean the
planet is liable to alter the bottom line in a bad way.
So, it is up to people, working in small groups, or
individually, to clean up the planet. A thankless task, with little reward,
unless you count a cleaner world as enough incentive.
But, (and here is the good part) the owners of a small,
private Yoga shop in Berlin have decided to tackle the hopeless,
impossible task of cleaning the world. Sure, they can’t afford to hire an
army of mercenary custodians, but they are giving you a chance to earn a
reward. All you have to do is pick up some trash and have someone snap a photo
of you doing it. Post the photo on Instagram using the hash tag
#littlebylittlecleanup and tag @littlebylittlecleanup and you are entered for
some great prizes.
Imagine that, you might win something for doing the right
thing. Wow. How cool is that? Very cool! As an added bonus I will write a
glowing testimonial to your outstanding efforts (suitable for framing), right
here on Life Explained. I will make you sound better than you are, even if I
have to lie. So, what do you have to lose? Get out there and pick up some
plastic and take a picture. You might be the big winner, we might all be the big winner.
*It could be any mega corporation, I just like Coke products
so I am throwing a little advertising their way. You can insert your favorite
mega corporation. If you are reading this Coca Cola let me know and I will send
you my PayPal information.
** Or the mega corporation of your choice.
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