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Showing posts with label sponsorship. Show all posts
Showing posts with label sponsorship. Show all posts

Sunday, November 30, 2014

College Football, Post Season, the Real Season.

Since football season is almost over it is time to examine the many changes that have set the world of college football.  There are momentous changes, and long lasting implication, it is a brave new world.  "If you do not change direction you may end up where you are heading."  Lao Tzu

This is the first year of the NCAA playoffs, with coaches, players and fans openly campaigning for their team.  It is a wonderfully shameless political campaign of trumpeting achievements and shouting the relative merits of a group of young athletes from the top of every mountain, and virtual, online soapbox.  It is nothing new, it has happened since the beginning of crowning a National Champion, (it is only more pronounced by the addition of a playoff) and it will last until the end of the sport.  Which, considering the recent collision with the courts and the NCAA's decision to allow the "power conferences" to make the monetary decisions regarding the benefits allocated to athletes will probably be much sooner than later.  It has been a good run, though.  So long, Mountain West, and MAC, we hardly knew ye.

But, all of this pales when compared to the conference expansion.  It started a while ago, maybe it was the Big Ten welcoming Penn State into the Old Boys network.  Officials from around the country watched, and waited.  What would be the fallout from an eleven team Big Ten Conference, not surprisingly, when the relative importance of the decision is considered, nobody really cared too much.

And the grab was on, conferences were grabbing teams in a Black Friday style dash for that glorious twelfth team that would allow for a conference championship game, almost a license to print money. A sponsored, endorsed, advertising intensive extravaganza of indulgence, and excess, a day long celebration of capitalism disguised as sports.  Executives and officials exchanging huge sums of cash.  Sports, they may not build character, but they will build fortunes, and fame, and several new campus facilities.   At least they would if universities weren't so busy throwing money at athletics.

This weekend was "Rivalry Weekend."  Kind of a self explanatory, but, it was a feast for advertisers, and fans alike.  Rivalries wax and wane with the fortunes of the participants, but can still be compelling television.

Yesterday, during one of the rivalry games, an ancient, august, game with a revered history, some brazen, fearless soul proposed to one of the cheerleaders, a beautiful young lady, with a dazzling smile.  And the entire romantic, private, touching moment was played out in the end zone, on televisions across the nation, and probably in armed forces bases around the world.  It was fantastic television, and automobile companies, brewers, and soft drink manufacturers are scrambling to find the next potential proposer to get their cut of the action.  Please contact a talent agent, and they can negotiate the terms of your proposal.  Everybody would profit.

Sunday, November 2, 2014

Coffee, Our Light Against the Gathering Darkness #hotdrinkday


Coffee, the nectar of the gods, the staff of life. For years the world has been enjoying the fruits of the coffee plant. It has become endemic, a part of culture, a ritual involving friends, couples, co-workers, acquaintances, total strangers, all coming together enjoy the rich, dark roasted beans, ground to varying degrees of perfection, and brewed into a cup of delightful, caffeinated, heavenly elixir. And now, this wonderful, life giving drink is under attack from tea drinkers, across the Atlantic, I guess we always knew it would end up this way, didn't we? With the British attacking one of our greatest institutions, again.*

I have a friend, who lives in Ireland, but she used to live in Germany, after she lived in Scotland, that is, but before Scotland she lived in London, I think, any none of that matters, what is important, she has had the opportunity to sample many nations, including tea, in the United Kingdom, which she enjoyed, quite a bit, but the drink of which she spoke most glowingly, Italian Coffee. She spoke, fondly of the pleasant aroma, the dark, rich colors, and the exquisite taste as she sipped from her demitasse, in the ancient heart of the Roman Empire, a moving, historic experience, brought to you by coffee.

Opening a fresh can, and the aroma feels the kitchen, the entire house with a fragrance, powerful, and intoxicating. Even people who don't drink coffee (and here I am thinking of my wife, who enjoys Diet Coke) have to admit it is the most pleasant of aromas. When you put it in a basket, press, or filter and run hot water over it, the aroma becomes almost magical, almost terrifying in its power. It draws the weary, it calls to the faithful, it is a morning ceremony, an afternoon reward, and an evening libation. Coffee, all things to all people.

In my house there is a coffee maker that has a normal pot, and a single serve "K-Cup" brewer. No matter what taste you are in the mood for, one cup, or twelve, it takes in the raw ingredients, and dispenses them, hot, delicious, and ready to please. It is an ingenious machine designed, manufactured and distributed the Hamilton Beach™ company, true giants of innovation (#lifeexplainedJ is still looking for corporate sponsorship if anybody from the Hamilton Beach Co. happens across this post, and I love your coffee maker, and coffee).

 Plus, I have a coffee grinder, (also a Hamilton Beach™… Ok I just made that up, I don't know what brand it is™, but it could be a Hamilton Beach®) and a "French Press" in case the desire for something a little different strikes. Unfortunately, I still have not figured out how to use the French Press the desire needs to be a gritty cup of very strong coffee, but hope springs eternal in the world of coffee drinkers.

Take a stroll down the coffee aisle at the local grocery store. French roast, Italian roast, Sumatran, Arabian, Columbian, Hawaiian, Java, that is not counting Russian coffee, Irish coffee, (trust me, the list goes on almost without end) coffee is like the United Nations of hot drinks. Coffee could bring the world together, one cup at a time. Imagine if we stopped bickering, sat down and shared a cup of coffee, things always look better when viewed through the steam rising from a fresh cup of coffee.

Not in the mood for a traditional "cup o' joe," though, as is obvious from the earlier paragraphs there is no single, traditional, cup of coffee, no worries, my friend. Just grab an iced, caramel macchiato, or a chocolate mocha, or if the time of year is right, wrap your coffee lovin' mitts around a pumpkin spice, or a peppermint, latte. Coffee, the morning drink that, when prepared properly, provides a day's worth of calories.

Coffee is a drink that has served the armed services, the Hollywood elite, the Wall Street, and Main Street. Coffee is a versatile drink, it helps make you alert, or calm you down, depending on your needs. It has a taste that is indescribable, and diverse. It brings people together, fosters and nourishes ideas, and provides nourishment, and sustenance, to the mind and the soul. "Coffee is the number one drink in the world, everybody drinks it, even little kids in Mexico drink coffee… it is the lifeblood that drives the dream of champions." Iron Mike Ditka in Kicking and Screaming. That is Super Bowl Champion Coach Iron Mike Ditka, what other proof do you need?

For the Defense of Tea, please read the fantastically entertaining Blog of Thog, a writer without compare, and a tea drinker +Mike Raven!

*Just kidding, I love the British, the Welsh, the Scottish (mmm, Scotch Whisky) all of the United Kingdom. I had no part in throwing the tea in the harbor.
** I know, it was from the movie "Kicking and Screaming" but I never let a little fiction stand in the way of making a point, and as far as any of us know, that is exactly how Iron Mike feels, who wants to question a guy with nickname "Iron Mike?"