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Wednesday, February 11, 2015

Music, the Grammys, and and Ingenuity.

According to Variety Sunday night's Grammy Award Show hit a 6 year low.  With an 8.5 rating in adults 18 to 49 and 25.3 million viewers the show was down 14% from last year.  This is significant.  With the shifting logistics of music delivery the economics of the industry are changing.  Pharrell Williams' song "Happy" (one of the most popular, catchy, cheerful songs ever written) was played 43 million times in the first quarter of 2014 on Pandora paying a tidy little sum of $2700.00.  This can not make him very happy.  Obviously, music needs to find new ways to attract an audience, and stay solvent.

Kanye West has been making repeated attempts to liven up the ceremony.  Inject a little life into the staid, lifeless proceedings only to be spurned by the very industry he is struggling to save.  However, there is some movement at the top.

There are plans to the song of the year award decided in a "Survivor" style competition.  Singers will need to crawl across a rope bridge suspended over a pit filled with ice water (filtered, carbonated mineral water, of course) while singing the nominated composition.  Competitors will try to knock them off of the bridge by hurling insults, slander, recriminations, and tennis balls.  The contestant who crosses the pit the quickest will receive immunity, and be allowed to choose the competition used to decide the Grammy for New Artist of the year.  There is even talk of having the oscar winners face the grammy winners in a paintball contest.  This is very exciting, but that is only the beginning.

Hulk Hogan is going to give out the Grammy for Artist of the Year.  When the award is handed out Nature Boy Rick Flair is going to come storming in Stage Left, and smash a chair over the head of...  Wait, I can't tell you who is going to win the Grammy, contractual obligations.  Flair will climb up on the top rope, leap down and deliver a "Devastating Flying Body Slam of Doom" just as the grammy winner rolls from the ring, and is replaced by The Rock, who smiles winningly at the audience, while delivering a "The Peoples Elbow" to the prone Rick Flair, and accepting the award on behalf of the incapacitated recipient, whose identity is secret.  You are going to want to tune in for that.

Things seem to be in good hands.  Another national industry saved from financial collapse by solid American Know How, and a can do it spirit.  It brings a tear to the eye.